Los Angeles, CA (March 7, 2024) – Mucho Mas Media announced today that the four division world champion and undisputed middleweight champion of the world, and Mexican boxer, Saul “Canelo” Alvarez, will be an Executive Producer on the inspirational true story The Long GameThe film stars Jay Hernandez, Dennis Quaid, Cheech Marin, Julian Works, Paulina Chavez, Jaina Lee Ortiz, Brett Cullen, and Oscar Nuñez. The film, directed by Julio Quintana, had its world premiere at the 2023 SXSW Film Festival, where it won the Narrative Spotlight Audience Award and received rave reviews from critics praising its top-notch performances and calling it “crowd-pleasing” and “uplifting.” Watch the trailer here.


Canelo Alvarez, a professional boxer and avid golfer joined the title as an Executive Producer stating, “From the first time I saw The Long Game I was inspired to give whatever support was needed. I connected with The Long Game on so many levels and I am excited for the public to know more about true stories within the history of sports that haven’t been told.” Canelo Alvarez remains true to his authentic self, staying connected to his Mexican heritage while embracing new pursuits as an EP, adding “I’m proud to be part of a team that is sharing the story of five Mexican-Americans with determination, drive and passion to create their own journey. This film is an inspiration for the golf community and the world.” 

“We are thrilled to have Canelo come on board The Long Game and bring his insight, passion, and voice to help get the word out about this powerful and inspirational movie. Not unlike the film, Canelo’s journey is emblematic of a true underdog story” stated MMM Co-Founder Javier Chapa. 

The Long Game, inspired by the book “Mustang Miracle” written by Humberto G. Garcia, follows the true story of five young Mexican American caddies in 1955 who created their own golf course in the middle of the South Texas brush country. Despite outdated and inferior equipment and no professional instruction to begin with, they would go on to compete against wealthy, all-white teams and win the 1957 Texas State High School Golf Championship. Mucho Mas Media previously announced the April 12th release date for the Jay Hernandez and Dennis Quaid-led SXSW Audience Winner the Long Game.  

Alvarez has his own golf apparel line “No Golf, No Life” collection that is a reflection of Canelo’s dedication to both sports, blending his love for golf with his renowned style.  

In May 2024, the boxing world will witness a historic event as Canelo defends his title in a highly anticipated match.  

About Saul “Canelo” Alvarez: 

Saul “Canelo” Álvarez is a global icon in the boxing world and a leading force for the people of Mexico with his four division world championships, and named the most undisputed middleweight champion of the world.  Born on July 18, 1990, in Jalisco, Guadalajara, Mexico, Álvarez has captivated fans worldwide by representing his Mexican values and heritage with his amazing exploits in the ring. Álvarez’s boxing career began at the early age of 10, when his elder brother and then trainer, Rigoberto Álvarez, gifted him his first boxing gloves and began training. In the mornings, he served flavored drinks at the family business, and during the afternoon he threw right hooks at José Reynoso’s gym (known as “Chepo”). By the age of 13, Álvarez swiftly progressed through the ranks of the amateur circuit, establishing an amazing record before going professional at the age of 15 after showing tremendous talent and determination. Álvarez was given his nickname, “Canelo” (a description of cinnamon) by Jose “Chepo” Reynoso, due to his freckles, red hair and fair skin, a look inherited by Álvarez’s mother. Today, Álvarez has earned his name within boxing as the “Pound for Pound King of Boxing,” with his tremendous technique, power, and versatility. In addition, he has become a house-hold name as an athlete and entrepreneur with his extensive business ventures. On his time off of training, he spends his days with his beautiful family and playing on different golf courses around-the-world. 

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